THE 100 MOST INFLUENTIAL PEOPLE IN INFLUENCER MARKETING
- 2018 EDITION -
The total market size has been estimated between $1 and $2 billion this year alone, and growing to $5 to $10 billion within the next 5 years. These 100 individuals are transforming the industry. They are people you should listen to, connect with or just admire.
We looked at thousands of individuals. We considered several factors, including significant contributions each individual has made to the industry and the community. This encompasses not just followers and views, but also technical innovations, groundbreaking research and insights. We ended up with a healthy balance of those who work in the shadows and those who sit squarely in the spotlight.
This year’s list is an eclectic mix of Creators, CEO's, Talent Managers, Techies and Journalists - all of whom are intensely focused on driving influencer marketing forward. The outlook for influencer marketing looks bright in 2018.
Associate Director of the Division of Advertising Practices, FTC, Engle sent letters directly to thousands of Influencers and shaped the FTC guidelines for influencers divulging sponsored content. She has shaped regulations to be used for the next few years in digital content with a unique dual mission to protect consumers and promote competition.
Writer, Entrepreneur and Social Media darling. CEO of VaynerMedia, he created a youtube channel for his wine company and never stopped crushing it, growing his wine business from a reported $3 million to $60 million. Along with that, and his other assets, he's reported to have a total net worth of $160 million.
Canadian YouTube personality, vlogger, comedian, author, and actress. She is better known by her YouTube username IISuperwomanII. Released an amazing documentary from her tour, and more recently launched her own lipstick called Bawse with Smashbox. There seems to be no stopping her and we look forward to seeing more.
YouTuber and co-founder of technology start-up and multimedia company Beme. He sold Beme to CNN for reported $25 Million. He's also produced and starred in a show about him and his brother, for HBO. Created videos for brands that went beyond commercials. Played a huge role in lifting the lid on Iphone battery life – making Apple rethink their policies. Now 368 seems like the next greatest thing.
Brent Weinstein is Head of Digital Media at leading talent and literary agency United Talent Agency, representing some of the best known figures around the world in entertainment, including motion pictures, television, books, music, digital media and live entertainment. His opinions on up and coming and existing influencers is, in itself, highly influential.
Tubular labs – the world-leader in social video analytics. Founder, Rob Gabel has a background in advertising performance and Co-Founder, Allison Stern, is ex YouTube. Tubular has just realeased Dealmaker which is trying to find every single influencer marketing video on YouTube and Facebook and give you information about it.
YouTuber, Former Viner. The transition from 6 seconds to 6 million subscribers seemed, on the outside, to be easy for this comedian. Apple Says Liza Koshy’s Digital Beats Ads Get Four Times As Many Clicks As Ads Featuring Other Celebs. An inspiring collaboration with The Giving Keys puts Liza high on this list.
Viacom’s Head of Sales. Viacom last year bought WHOSAY. After two years of working on more than 50 campaigns. including November’s BET Soul Train Awards featuring singer and songwriter LeToya Luckett and another featuring hip-hop star Lil Yachty and actor Keegan Allen for the MTV Movie & TV Awards last May.
The youngest sister from Keeping up with the Kardashians has been sneaking up quietly, a dark horse, with her lipstick brand and investing that money wisely. There is no doubting she's got an eye for business, and single handedly wiping out $1 billion in stock proves that this girl is hugely influential.
Hank and John Green are co-founders of Vidcon – a multi genre online video conference which is the largest of its kind in the world. From Vidcon's case study, YouTube itself has entered the live event industry with YouTube Fan Fests. The brothers also pumped up creator's voices by creating the Internet Creators Guild.
Chris Jacquemin is Partner and Head of Digital at the longest running talent agency, William Morris Endeavour Entertainment (WME). He's focused his attention on the influencer field there, making it the number 1 destination for influencer talent and drawing esteemed talent such as Lele Pons, Tyler Oakley, and iJustine.
Former SVP of adwords, she advocated for Google's $1.65 billion acquisition of Youtube and is now CEO. She's the one making topline decisions for the creators and users of YouTube. If anyone has influence over who and what goes on at YouTube; it's Susan. In 2018, her number 1 goal is to prioritise transparency for YouTube creators.
CEO of Tapinfluence, a high growth technology company specializing in social media influencer marketing. She is helming Tapinfluence to become a leader in influencer marketing and work with Al technology to help brands target audiences, via influencers, at scale. Tapinfluence has the only Nielsen case study proving sales effectiveness of influencer marketing.
9-year-old Evan and his dad have turned their love of toys into a seven-figure YouTube business through posting toy reviews and game play videos up to three times a week. There are now tons of copycat kids on YouTube based on his work with the format, and that number will be sure to rise. He's also turning his attention to gaming on channel EvanTubeGaming.
One of the original online video focused talent managers and managing the careers of some of YouTube's biggest celebrities and securing major accounts with some of the biggest brands. She represents RCLBeauty101 and TheRackaRacka and after leaving her role at Studio71, she's one to watch in 2018.
The Senior Director of Strategic Initiatives & Innovation at Viacom, he is a branded content strategist and an influential force and key figure to unlocking Viacom's influencer strategy. He previously owned a production company and has a degree in Corporate Innovation from the Stanford Graduate School of Business.
Inga Bereza is Head of Talent and Entertainment Partnerships at musical.ly. She has a passion for thought-provoking creativity and specializes in large scale projects, so after the success of 2016's lip syncing Coca Cola campaign and Shareacoke hashtag, brands have flocked to Musical.ly as a way of reaching out to Gen Z.
DanTDM, was the highest paid youtuber 2017. He's written a book and sold out shows, won several awards for gaming and presenting and set Guinness World Records through his work. In short, he's writing a new chapter in how influencers can build an empire and at just 26 he's only just getting started.
Along with Mike Krieger, Kevin Systrom is responsible for creating the platform that has brought Influencer Marketing to the forefront; Instagram. In an interview with Forbes, he describes Instagram as "a new form of communication" and went onto sell the company to Facebook in 2012 for a reported $1 billion.
CEO, Gushcloud International (Entertainment Division). Gushcloud is a leading marketing company in Southeast Asia, with offices in Singapore, malaysia and Indonesia, they help brands and agencies engage with influencers and aim to build the future of digital media and marketing in Asia. Dreaming big Althea hopes to create the Hollywood of Asia and one day export it around the world.
Once a boy making geeky tech reviews and putting them online, now a man with almost 6 million YouTube subscribers. All of them following his every word on the latest gadgets. He’s carved his own career through his page MKBHD (his initials, plus ‘HD’ for high definition) and is known and respected for taking the time to respond to viewers’ individual questions on his channel.
Initially jumping on the merchandise wagon for musicians to sell merch online, Vaccarino thought bolder than usual. He began Fanjoy – a way of sending fans a care package from their favourite bands every 3 months. Now, Fanjoy is a platform for the most notable Youtubers to sell merch to their young fans– Casey Neistat and Jake Paul included.
The third highest paid Youtubers. It began with a basketball trickshot recorded in the Cotton twins' front yard. In two weeks, the shot received over 200,000 views. In came messages from fans and sponsors alike. Propelling them to stardom. Now they hold several Guinness World Records and command top sponsorship dollars.
NYC-based lawyer representing top online video creators. With his partner Victoria Fener, he co-founded ClamourCon in 2017 – the largest professional influencer industry conference, bringing 350 top YouTubers together with brands, excited about influencer marketing. Most recently, co-launched The Valleyfolk. In short, he’s connecting people to strengthen the creator community. Clever guy.
Once an exec for Youtube, he broke free of the comforts of a well-oiled and safe machine to run his own company, Epic Signal. CEO of this now top rated influencer market agency, he has created a company that boosts brand value and following through community management and optimization, along with content strategy and PR.
Canadian video game commentator, Evan Fong produces gaming content for his channel VanossGaming. It’s often him playing popular games with other Youtube names, or multiplayer sessions with friends. At just 25, he was the second highest paid Youtuber of 2017. His channel currently has over 8.9 billion video views.
Since leaving The Collective in 2014, Sarah has been an industry leader in talent management, running her own company Sarah Weichel Management from LA. Helping guide the careers of Lilly Singh and breakout Streamys host Jon Cozart; she turns influencers into brands and develops lasting business plans for them.
James Nord is the CEO of marketing platform Fohr, which connects influencers with brands, and also hosts weekly Youtube channel Drinks With James. Viewers can join James for a whiskey and a chat about the industry, sometimes featuring interviews with some of the top business influencers out there. Sitting with James every week is an education.
Founder of Melrose & Park, a talent management firm acquired by the world’s largest women’s lifestyle network StyleHaul. Melrose and Park cater to millennials and those working on digital platforms. Megan established a roster of top beauty gurus here, before setting up her most recent project SavvyCommunications which in brand strategy and talent development agency.
After Selena Gomez, she’s the second highest paid Instagrammer in the World. Although a media celebrity, there’s no doubting she’s a powerful influencer, and she certainly knows how to break the internet. Part of the Kardashian clan and married to Kanye West, but pulls in a net worth of $175 million alone.
Brand entertainment specialist Ricky Ray Butler works on Youtube and facebook strategy, social promotion and brand integration. He’s the CEO of BEN – Brand Entertainment Network. They connect global brands to consumers through popular entertainment via streaming TV, film, music and influencer programming.
American Youtuber Mark Edward Fischbach, or Markiplier, specializes in gaming videos, usually of the survival horror genre. His gaming commentary is famous – often yelling, screaming and cursing his way through the videos, but it pulls in the views. His currently has over 9 billion total video views and 19 million subscribers.
Once Product Manager for Google and now Co-Founder of Google acquired Famebit. Famebit is a marketplace for brands and influencers to collaborate and create branded content that is shared to millions of viewers. With over 45, 000 creators in its influencer network, they reach up to 3 billion people globally.
Once nominated for ‘UK’s Favourite Vlogger’ and with over 7.5 million subscribers and 850 million video views, Casper Lee has taken the reigns of his career by taking equity in influencer marketing agency Influencer. He’s also joined the London-based startup as chief innovation officer, all at just 23 years old.
Matthew and Stephanie Patrick not only run two highly successful gaming channels on YouTube, but they also have a consulting company that works with major consumer product companies, Theorist Media. Their company is strategy based, helping companies use social video metrics to inform creative decisions.
Originally known for his doodles on Snapchat, he was one of the first to make money through the platform with his art. Now a YouTuber too, he created a net worth of $2 million in just two years through brand collaboration. It’s thought that’s he’s influenced thousands to think outside the box like him, and get creative on social media.
James Louderback is the CEO of VidCon, where his work navigating the company has lead to an acquisition by Viacom. Louderback was previously the CEO of Revision3. He started out building computers in the 90's and also worked as editor in chief for PC magazine where he was awarded ‘Best Journalist’ in 1993 by the SPA.
Having worked 15 years in media and production, Dominic Smales set up Gleam features in 2010 and works as the company's CEO. They are a management agency for social media influencers and emerging talent, representing Zoella, Tanya Burr, Alfie Deyes and are the biggest management company in the world.
Co-Founder & CEO of technology company Paladin. Paladin powers Multi-Channel Networks (MCNs) and Influencer Agencies. Also the creator and host of All Things Video, a podcast dedicated to the future of the online video ecosystem. His guests divulge a ton of information about the influencer marketing industry.
One of the World’s top YouTube marketing experts. Derral has helped nine clients get their YouTube Gold Play Button. Derral's top clients have included Red Bull, NBC, ABC, Adobe Software, The Piano Guys, Studio C, CVX Live, AEI, American Enterprise Institute, Roger Hamilton, John Assaraf, Lindsey Sterling.
Once a television producer for leading US networks, Joshua Cohen is now CEO of TubeFilter. TubeFilter literally filters online content, following digital storytellers and pulling out the best stuff. They boost views by sharing high quality content and keeping people up to date with important industry dates.
Barbara Soltysinska is the CEO of indaHash. Her company is a leading international platform which automates content marketing campaigns with digital influencers on Instagram, Facebook and Snapchat. She was also the first woman to be voted ‘Man of the Year’ by the MIXX awards IAB, in Poland, 2015.
Creator of Youtube channel Laugh Out Loud, Hart has tapped a handful of creators to be part of the channel's incubator, and launched a streaming service to provide the best in online comedy content. As well as working on Youtube, Hart has also set up shop on satellite radio for a weekly Laugh Out Loud slot on SiriusXM.
CEO of Reelio and the middleman between Youtubers and brands. Reelio helps connect creatives with clients for branded content, either through a marketplace platform - where talent can pitch for jobs - or through sponsorship schemes. Reelio are also giving back by supporting nonprofits across the globe. Their GOOD platform funds branded content for the companies that need it most.
Mike Bienstock is the Chief Executive at Semaphore. Has been helping YouTubers grow for nearly 10 years and currently works with many rising stars on YouTube, including several of the top talent in the industry. His unique and diverse knowledge and experience has led entrepreneurs to reach high levels of success.
Along with Bobby Murphy and Reggie Brown, Evan Spiegel created Snapchat while they were studying together at Stanford University. The platform has spawned Snapchat influencers with huge success and despite his controversial demeanor, he's headed Snap to an IPO and become the Gucci of Social Platforms.
YouTuber and Former Viner, Elenora Pons Maronese, or Lele Pons currently has 8.2 million YouTube subscribers for which she has collaborated with top writers and producers. Her recent video showcasing Scooby Doo Pa Pa dance is one of the main causes of it driving up the charts and she's reached 23.3 million followers on Instagram.
After growing an Instagram following of over 435,000, she's known as an Instagram Marketing wiz. She now shares her knowledge, providing online courses to budding Instagrammers and teaches them how to grow, captivate and keep their audiences. She wrote a popular investigation into shadowbans in 2017
Founder and Chief Strategist at The Influencer Collective,Jennifer Sherman is a digital marketing strategist who helps brands tell their story through marketing campaigns and digital content. She has led integrated marketing and digital media programs to help companies increase their bottom line.
Co-founder of MyTwitterManager which specializes in mentoring and developing start-ups to grow their business through social media and works out the best target audiences for them using machine learning. Rodenstein is also a Co- founder SocMetrics, who work with more of a word of mouth marketing strategy.
Talent manager at Fullscreen, Inc. and CEO of Bottle Rocket Management, Chas Lacaillade has established himself as the go-to manager for talent that is family friendly. His agency delivers some of the best and most exciting top-tier talent in digital media and executes quality brand campaigns.
Igor Vaks Founded CreatorIQ in 2014. The analytics and campaign management platform has seen sufficient growth and is nipping at the heels of Tubular Labs with major online video companies. Igor Vaks also specializes in high-volume e-commerce, membership systems, analytics and business development.
General Manager of Gleam's US office and board member of Women in Influencer Marketing,Claire has established herself as one of the leading managers in the United States and has a vast knowledge of seamlessly integrating women's lifestyle brands with digital influencers. She is also a board member of WIIM: Women in Influencer Marketing.
SVP of Sales and Business Development at Rooster Teeth, Alan has helped turn the small Austin based company into an entertainment juggernaut. With the company acquired by the sometimes wobbling Fullscreen, Alan has kept the company moving forward. As of March 2018, Rooster's primary YouTube channel is at 9.4 million subscribers.
President of Rooster Teeth, Ezra moved over from parent company Fullscreen to help spearhead the continued growth of the company where he will oversee all business operations. With Rooster Teeth continuing to exceed expectations and Fullscreen having a rough 2017, it'll be interesting to watch Ezra's progress in 2018.
Reported for Digaday on all things digital media and focused a lot of her attention on Influencer Marketing. She has recently moved her attention to Beijing Bytedance Technology, a flagship app – one of the fastest growing mobile apps in China and a way of connecting people through information gathering.
Evangeline Leong is CEO & Founder at Kobe Global Technologies who pair influencers and advertisers. In the DBS Hotspot for Top 10% and winner of Millennial 20-20 Accenture Consumer Innovation Awards. Often invited for public speaking, Leong's Linkedin describes her as an "Unfiltered. Aggressive. Disruptor." Evangeline Leong
Another influencer at the forefront of talent management, CAA brought him in, along with clients Ricky Dillon and Connor Franta, from Big Frame to compete with UTA and WME. Has had resounding success building O2L and driving their talent to the next levels, as well as further building their digital team.
Agent Natalie Novak is a crucial member of UTA who are driving Vidcon's sponsorships and without her, it's doubtful that Viacom would be interested in Vidcon. She represents some of the industry's biggest talent including Joey Graceffa and Lele Pons. Her clients have a combined fan base of 115 million people.
After experience at FashionIndie, she founded Socialyte Collective in 2012. They represent some of the industry's biggest talent including Adam Galla, Marianna Hewitt, Andy Torres and Wendy Nguye and have worked on digital campaigns with Vogue, Marc Jacobs and L'Oreal. Her own Instagram account has a following of 57.9k.
They produced an in-depth guide for publishers considering new influencer marketing options as part of their branded advertising packages. It's also used for marketers and their agencies trying to figure out how to best leverage influencer marketing programs. It's a definite go-to for industry insiders.
Co-Founder and CEO at Pulse Advertising and Pulse Management. Pulse are an industry leader in influencer marketing and have offices in the US, Germany and Italy. They have managed campaigns for big global brands and have a network of more than 600 leading social influencers. In 2018 she was named one of the most influential young people in marketing by Forbes.
A six-year-old worth millions, with over 12 million subscribers and 30 million views, Ryan creates toy review videos daily, and sends all of the toys he reviews to charity afterwards. The channel started when he was just 3 and is is one of the most financially successful YouTube channels of all time.
Named as one of the top women in Media by Folio: magazine, she's the Founder & CEO of Style Coalition and author of best selling book Blogging Your Way to the Front Row. She was one of the pioneers of social media in fashion, launching user generated magazine My It Things in 2007, and later selling it 2013.
One of the entertainment and marketing industries most influential brand storytellers, content marketers, and speakers about content marketing and brand storytelling. Beebe was the first ever VP, Global Creative and Content Marketing at Marriott Intl. Declared by AdWeek as the "branded content master who makes it OK to love marketing".
The YouTube star from Chicago who has accumulated over 6 million subscribers to his self-titled channel. He was also popular on the 6-second video app Vine, where he earned more than 1.3 million followers. Dobrik has started a Podcast that goes behind the scenes into how he makes videos and runs his life.
Evan Asano is a graduate of Stanford University who founded Mediakix – a leading influencer marketing agency – in 2011. Their clients include Birchbox and Uber, amongst many more. They say they use a innovative approach to marketing by leveraging publishers' reach and influence to create integrated sponsorship that power a brand'd marketing message.
Unilever Ventures has upped it pace significantly this year, making several investments in unique beauty brands where is can pair its operational and distribution expertise. Director Anna Ohlsson-Baskerville, who is responsible for deal orientation and execution, is focusing on the firm’s investments in Beauty Bakerie, Nutrafol and LXMI.
While Arif’s firm, Blueberry Ventures, only came into play in 2015, it already has a portfolio of some of the latest and greatest companies in Food and Beverage. Arif has led investments into Rhythm Superfoods, REBBL, Ripple Foods, Barnana, Revive Kombucha, Fishpeople Seafood and several other breakout brands.
CEO of the world’s largest social media agency. A family run business, his father persuaded him to work with them when he left Harvard. Has worked hard to keep the company independant at a time when PR companies were selling out to ad agencies. He is a regular at the World Economic Forum meeting in Davos where he has presented to world leaders.
Robert Levenhagen is CEO & Co-Founder of German based InfluencerDB which is software for influencer marketing and influencer relationship management where brands can find and analyze influencers. The software also acts as a facilitator for monitoring marketing campaigns as well as brand channels.
Dubai based beauty mogul Huda Kattan has built up a beauty empire from scratch. Well-known for her vast collection of false lashes, the artist expands her same-named brand day by day. Her first series of false eyelashes were famously worn by Kim Kardashian and her social media presence is at an all time high, after reaching 20 million instagram followers.
CEO at Eleven Digital. Eleven allows advertisers and publishers to create the right message, at the right time to the correct audience by using data around consumer behaviour. As CEO, Elkanah Carnell Reed, he is focused on closing the gap between strategy and tactic across his multidisciplinary teams.
Number 2 on Forbes 15 Top Instagram Influencers You Should Follow' list, Nikki Giavasis brings big name celebrities and businesses together and is currently getting her masters in Law so that she can help her clients get even better deals. She has her own Instagram following of 756k and is a published author.
king of comedy with a following of over 3.6 million and over 50 million monthly impressions across all social media platforms. In 2016, he landed a feature as the only Latino in MTV’s hit television show “Wild N’ Out” season 8 & 9 starring Nick Cannon. Tonio has also been signed to Kevin Hart’s HARTBeat Digital Productions
What started as a hobby in high school has become a career for Jen Selter. She's a fitness and lifestyle blogger and model who gained popularity due to putting her curves on display via Instagram. Now she helps others achieve their body goals through her own fitness program and App, Fitplan, 11.9 million followers.
Zoe Sugg is one of Britain’s most influential social media stars. She started on YouTube with the ever popular ‘Favorites’ videos, launched her own beauty and home décor lines, Zoella Beauty and Zoella Lifestyle. She's also had three books published, with the first, Girl Online, breaking records for highest first week sales of a first-time novelist since 1998.
Nineteen-year-old Nash started his career on Vine and later released mobile games and social media apps. With 10.2 million followers on Instagram as well as 4.8 million subscribers on YouTube, he managed to assemble a huge audience during his two-year career so far. For his loyal fan base, he offers a collection of shirts and sweaters on his website.
Famous for her blog The Blonde Salad which revolves around fashion and beauty advice. Although she initially studied law, she soon dedicated herself to full-time blogging Today, Chiara is one of the most well-known social media personalities in fashion and works with high-class brands like Guess, Chanel, and Christian Dior. In 2015, Chiara made it onto Forbes’ ’30 Under 30: Art & Style’ list.
Huge name in online make up artistry, being one of the largest lifestyle and beauty content creators on the internet. She has 3.4 million followers onInstagram alone and offers instructions on everything from vampire and skull faces to making the perfect smokey eye. Kim Kardashian also worked with her to promote her KKW beauty line.
24 year-old content creator, culinary enthusiast and actress, Meghan Rienks began documenting her life on YouTube in 2010 as an "awkward teenager" (as she puts it). She was recently poached by Old Navy for a series of branded content posts such as 'How to Dress for a Date' and 'How to Pack Like a Pro'.
These guys have their own YouTube channel Video Influencers which has industry insider interviews and great advice about sponsorship deals and how to make it as Video Influencers. They give tips to to up-and-coming influencers through their own knowledge on video production, speaking, presentation and networking.
In 2009, Californian girl Julie founded her blog Sincerely, Jules as a creative outlet, but the blog quickly turned into a highly successful and popular source of fashion inspiration for women all over the world. Her laid back outfit posts and incredible travel photographs enrich both her blog and her Instagram channel, which assembles more than 4.6 million international followers today.
New Yorker Danielle Bernstein founded her blog We Wore What in 2010 to inspire her Fash Pack followers and went from struggling student to a 6 figure salary in just 6 years. She soon evolved into interior design and menswear as well and today, she owns two fashion brands and was featured on Forbes’ 2017 ’30 Under 30: Art & Style’ list.
Her Instagram channel goes by the name @newyorkcity and is so popular today that Liz herself was even titled the most influential person on Instagram! In contrast to the other high-earning influencers who made this list, Liz does not appear very frequently on her channel. Instead, the account focuses on pictures of New York City and its many facets.
As both a model and businesswomen this Brazilian influencer offers a combination of health and beauty content, business advice, motivational content, and lifestyle images. Known for both her beauty and business success, Claudia puts forward the image of the modern woman who can succeed in all aspects of life.
An American producer and online content and development executive. She is well known for her global multi-platform live streamed stand up comedy event and benefit Comedy Gives Back and is spreading Non Profits' causes among influencers. She is also a founding partner for StoryTech, an LA based brand and technology consultancy.
Pharmacist turned Influencer. She's the founder of the Modern Pharmacist movement, designed to help patients understand the connection between pharmaceutical science and overall wellness. She teaches her methods to over 100k people daily and has been featured on NBC, The Telegraph and more....She proves you gotta have the smarts before the Stats.
An expert in social media marketing and one of the first entrepreneurs to monetize social media in 2012. Known as ‘The Architect’ and self named 'Growth Hacker' for building the blueprint used today by many of the most successful social media brands. He is also considered one of the top content marketers of 2017 by Inc. Magazine.
An Inc. 500 Entrepreneur most famous for building the 25th fastest-growing advertising agency in America. Evans is the brains behind Influencive and its army of die-hard motivation seeking entrepreneurial followers. Influencive is one of the top read publications in the world, read by millions of millennials monthly. Evans has over 1 million followers across platforms and growing fast.
Finnish CEO and founder of Matchmade, the intelligent influencer marketing platform. He's a regular speaker and panelist at industry events. Also part of group Shark Punch, who call themselves the 'Netflix for Games', which offers games to it's users based on previous preferences – he's a gaming industry veteran.
With a social media network reach of 40 million, he's an influencer, brand ambassador, online marketer, and an aspiring young entrepreneur at Mr Goodlife inc. At a young age he turned Instagram into a 6-figure business and since then has been profiled by Forbes, National TV and the MFCEO podcast with entrepreneur Andy Frisella.
Founder / Executive Director of New Media Rights – they are the good guys who have creators' backs. He's recently celebrated 10 years of giving free or low cost legal advice to creators. They are the go-to source for influencers – it's always a good thing to check with New Media Rights' resources and guides to see how to do it right.
Loot Crate Co-Founder & Chief Experience Officer Matthew Arevelo boasts a unique concept, his company "put the awesomeness of comic-con in a box" and ship geek, gaming and pop-culture collectables and accessories to hundreds of thousands of people globally. With a passion for growing these communities, Loot Crate only plans on getting bigger.
A prolific social media specialist responsible for worldwide trends. He’s worked with high profile clients like Nicki Minaj, MTV, and VH1. He has an incredible personal story, once serving jail time, he's turned his life around, believing "his purpose is to help leaders understand how to use social media to connect authentically.
Co-instructor of Influencer Marketing for the MBA program at UCLA. Has been keynote speaker at the Influencer Marketing Days Conference, Influencer Marketing Hub, and Influencer Marketing Summit Mexico. A contributor at INC, Huffington Post, Forbes, Salesforce. You can catch “Influencer Marketing with Shane Barker!” on SEMrush.
Using his own YouTube, VideoCreators, he helps educate people on the best ways of using YouTube from the expertise he has gained whilst reaching 90, 000 followers. He trains other creators to master the platform and use it as a place to spread messages that change lives. He is often seen posting alongside his family.
Fashion designer, and YouTube Vlogger, Safiya Nygaard is an Ex buzzfeeder who is now making amazing shopping videos on YouTube. Buzzfeed has even been accused of ripping off her ideas which says something about the influence this girl has. 2018 is set to have a lot in store for her, watch this space...
MEC turned Wavemaker CEO Isabelle Dacz has got her eye on the ball and is ahead of the curve when it comes to how companies need to communicate to consumers. She gained a lot of attention for her work on Ikea's Snapchat influencer campaign for MEC. Now at Wavemaker she aims to make her clients accelerate.
CEO of OpenSlate. OpenSlate provides industry-leading content analytics to advertisers navigating the complexity of social video. His skills involve digital media. product development, software and sales, to name a few. The company was named one of the hottest ad tech upstarts in 2017 by Business Insider.
- People We're Keeping an Eye on.-
Created Sparktoro. Proven success in the past. Looking to see what comes out of Sparktoro this year or next.
Launched a creator academy early 2018, meant to get more people to make great art online.
Rize9 looks to be an amazing collaborative app for creators. Wonder if businesses need to get in on this.
Moved to Mobcrush to help streamers. Launched The Rock's YouTube channel so excited to see who shows up as a streamer.
Creating tools for creators. Working YouTube consultant too. Excited to see where his clients go this year. Need graphics? check out Tubertools.com
Creator of Beauty and the Vlog. the #1 destination for female YouTube creators looking to expand their reach online using YouTube.
Reverse-engineered the YouTube algorithm in 2016. What does Little Monster Media have in store for 2018?
Wrote the book, Shut Up and Tweet. Now taking Instagram seriously while teaching tons of people how to brand themselves. Interesting person to keep an eye on this year. See who he takes under his wing next.
Created Transparent Influence to see right through the industry. Excited to see what he sees in 2018.
DanceOn's CEO. DanceOn had the world dancing viral hits. Can they do it again and again and again in 2018?
SYLO was founded by content marketing and technology industry veterans in response to marketers' frustration with influencer marketing measurement. They claim to have created the standardized, independent verification that the Influencer Marketing space has been clamoring for.
Owner of Casting Influence, an all-in-one influencer casting and booking agency that has been profiled in Forbes Magazine as the “first of its kind.” Was recently featured in the documentary New Kings. Clients have ranged from StateFarm and Purina to Disney, Legendary Pictures, and DreamWorks.
Sephora has become more than just the most comprehensive retailer for skincare and beauty. The makeup and skincare giant’s refreshed dedication to carrying early-stage brands - everything from natural, Korean, to clean beauty - has made it a playground consumer discovery and powerful channel for incubation. Much of this is thanks to Priya, who helms Sephora’s merchandising in skincare and haircare.